October, 2022, London: As the saying goes: if you don’t ask, you don’t get. At Camden, we pride ourselves on always giving a Wit about customer feedback, so we are throwing it back with the return of one of our most popular beers: Gentleman’s Wit.
This Camden classic first launched in 2012 (yes, a whole decade ago) and was available for beer lovers to enjoy until 2019. So, we decided it was ripe and ready for a return – because everybody loves a comeback, right?
For those who haven’t yet had the pleasure – Gentleman’s Wit is our take on a traditional Belgian Wit (White) beer. We’ve added the bergamot and lemon zest of Earl Grey Tea for a well turned-out beer that politely packs a punch. Sometimes you just can’t beat a classic, so this recipe will be exactly the same as it was when it launched 10 years ago.
Not only popular amongst our Camden Fans, but Gentleman’s Wit also won a gold medal at the World Beer Cup in 2018, so you know it tastes fresh. The beer has a 4.3% ABV, and will be available in 330ml cans – but get it quick, because this Wit is around for a good time, not a long time.
To celebrate the return of a classic we will be hosting a Throwback Thursday event at our Beer Hall to truly re-launch Gentleman’s Wit in Camden style on Thursday 13th October. We’ll be honoring our Wit with a classic Camden Shout, with one keg on us for beer lovers to enjoy – who doesn’t love free, fresh beer?
And to get this party started, we need you to get in on the action. Keep an eye on our social posts to submit your throwback hits for our playlist, for a night to remember.
Chris Wheeler, Innovation Brewer at Camden Town Brewery, said: “When our brewers had the ingenious idea of combining a Wit Beer with slow-roasted lemons giving their caramelised pithy sweetness and sharp citrus juice, we had no idea just how good it would taste. It started off as a one-off brew, and because we loved it so much we brewed it again…and again…and again. And now it’s become one of our favourites – and one of yours too!”
Gentleman’s Wit is available now on the Camden web shop for £12 per 6-pack and on tap at the Beer Hall from 13th October. Our Throwback Thursday event is free to attend, just come down to the Beer Hall and enjoy great tunes, and great beer, and throw it back like it’s 2012.
About Camden Town Brewery
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager. These beers are available in all major supermarkets as well as around 3,000 pubs, bars, and independent retailers.
Alongside the core range, Camden Town Brewery releases small-batch beers under its ‘Arch 55’ series. The brewery also produces fresh Beer Hall beers, which are new-idea beers brewed under the arches at Camden’s new Beer Hall in Camden. The fresh new beers are launched every month and give Camden’s brewing team the chance to try out new ideas, ingredients, techniques, and recipes.