• The venue will offer best-in-class food and beverage and high-speed sim racing all under one roof for the ultimate night out in the fast lane 
  • F1® Arcade will open on November 24th at One New Change, St Paul’s London, with Event and Private Hire bookings, open now

19th October [LONDON, UK] F1 Arcade, the world’s first official premium F1 experiential venue, launches in London on November 24th, 2022 at One New Change, St Pauls. The new entertainment experience is set to elevate London’s competitive socialising scene – bringing the excitement and emotion of Formula 1® to the Capital.


The immersive state-of-the-art F1 racing simulation experience comes with 60 motion F1 simulators enabling guests to live the thrill of racing, complemented by a best-in-class food offering and beverages including champagne cocktails to add F1 glamour to the Capital.

F1 Arcade will be the only Formula 1 competitive socialising experience in the world of its kind – giving everyone the chance to race the official Grand Prix circuits from around the world. F1 Arcade has been built to appeal to F1 fans and non-fans alike – designed to cater to a wide range of groups and occasions, from fun-filled nights out to family experiences, corporate events, and everything in between.

The concept has been created by Adam Breeden, the pioneer of competitive socialising, masterminding some of London’s most popular and pioneering entertainment venues, including Flight Club, Puttshack, Hijingo, Bounce, and All-Star Lanes. The next-level experience takes inspiration from the exhilarating world of Formula 1, with beautifully elevated and striking venue design drawn from the global iconography of F1; paired with best-in-class food and drink offerings bringing new levels of refinement to the experience, making it the hottest ticket in town.

F1 Arcade will feature bespoke racing simulators uniquely designed by a leading simulator design company in conjunction with F1, featuring motion and audiovisual effects to fully immerse guests in the race. A newly created gameplay experience created by Motorsport Games, via its RFactor2 racing simulation platform, will allow guests to choose from a variety of racing modes to compete against each other individually, in team-based groups, or as part of all-venue racing formats. Different modes will be available for all ages and abilities, making the experience competitive and exhilarating for all who race, regardless of skill.

The concept will be complemented with a digital ecosystem including personal driver profiles and an experienced currency. The currency will be used to enhance guests’ experiences by offering unique prizes, activities in the venue, and once-in-a-lifetime competition entries. The venue will also host enhanced experiences on Grands Prix weekends.

Brandon Snow, Managing Director of Commercial, Formula 1, said:

“We are very excited to introduce F1 Arcade, a brand-new premium entertainment venue that everyone can enjoy. F1 Arcade is an ambitious project that will allow people to get even closer to the Formula 1 experience by giving guests the chance to get behind the wheel of bespoke racing simulators in stylish surroundings with a high-quality hospitality offering. Kindred Concepts and Formula 1 have worked tirelessly to ensure F1 Arcade will provide everyone who visits, fans and non-fans alike and regardless of age or ability, an incredible premium experience.”

Adam Breeden, Founder and Chief Executive Officer of F1 Arcade, says:

“We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been my most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula 1 brand. This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-class food, and beverage, coupled with a jaw-dropping venue design set a new level of quality.” 

Event bookings and private room reservations are open from today, with bookings open to the public soon ahead of the grand opening on November 24th, for more information head to www.f1arcade.com 

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