Global independent marketing and communications agency MMGY Hills Balfour has been appointed by The St. Regis Maldives Vommuli Resort as public relations representative in the UK market.
Starting in February 2023, MMGY Hills Balfour will advise on PR campaigns that focus on press and influencer engagement strategies to showcase the luxury resort – as part of a broader remit that includes press office support, news amplification and the promotion of destination-specific campaigns. The account is led by MMGY Hills Balfour Managing Director Caroline Moultrie, Associate Director Natalia Dowling-Kennedy and Senior Account Director Alexandra Stone alongside her team.
Set on an idyllic private island and nestled between verdant rainforest and white-sand beaches, The St. Regis Maldives Vommuli Resort stands as the finest address in the Maldives since its opening in 2016. A striking silhouette set against the turquoise of the Indian Ocean, the resort is impeccably crafted to reflect the surrounding marine life and local Maldivian culture. This island paradise offers guests 33 tranquil on-land villas, aptly situated within the Vommuli jungle, and 44 over-water villas with unobstructed access to the crystal clear waters including the magnificent John Jacob Astor Estate – the largest three-bedroom overwater villa in the Maldives, providing guests with a taste of palatial living. From modern interpretations of Italian classics to redefining eastern haute cuisine, the resort’s seven dining venues and collection of destination dining experiences offer guests a multitude of flavours from across the world and a gastronomic experience that embodies the epitome of fine dining.
Looking to attract UK visitors, The St. Regis Vommuli Maldives will be focusing on communicating ongoing plans and initiatives for the resort. The core objectives of the brief include widening exposure in the UK media, increasing brand awareness and key unique selling points whilst showcasing resort programming to a UK audience.
Helen Malmgren, Director of Sales and Marketing at The St. Regis Maldives Vommuli Resort said: “Working with Marriott International across the Asia Pacific region, the MMGY Hills Balfour team have excellent first-hand knowledge of the destination and we are looking forward to working together to welcome UK visitors with some exciting new developments in 2023. The UK is the region’s top overseas market and MMGY brings a global reputation for leveraging publicity, maximising campaigns and delivering high-level strategic communication strategies in the travel sector, which will enhance our current efforts to grow UK visitation to the Maldives.”
Caroline Moultrie, Managing Director at MMGY Hills Balfour said: “We are overjoyed to be appointed by The St. Regis Maldives Vommuli Resort to promote this stunning property in the beautiful region of the Maldives. The destination has long been a popular choice for British travellers and our focus will be to position St. Regis as the hospitality brand in the region. Focusing on luxury, lifestyle, culinary, design, family travel, honeymoon and wellness markets, we will draw upon the unique opportunities available at the property to elevate beyond the traditional.”
The Maldives is one of the most alluring destinations in the world. Its beauty both above and below the water’s surface is admired by travellers seeking a holiday which provides much more than relaxation and recuperation. The St. Regis Maldives Vommuli Resort is committed to promoting positive hospitality, ensuring that this serene sanctuary receives the respect and support that it needs to thrive. 2023 is an exciting year for the resort as it is pioneering a new vision of travel for guests in search of meaningful escapes and making new discoveries.
MMGY Hills Balfour’s Marriott International portfolio includes representation in both EMEA and APEC for the brand.