Jitterbug is the first of a new wave of plant based ‘on-the-go’ premium soft drinks that offer all the health benefits of Apple Cider Vinegar but with a delicious, yet authentic taste.
Two SKUS will be introduced; Lemonade Swing and Berry Hop. With under 40 calories per serving, Jitterbug’s new 250ml recyclable on-the-go grab can, allows for the seltzer to be served neat, over ice or as mixer for non and alcoholic cocktails; whilst still enjoying all the benefits of Apple Vinegar Cider.
Jitterbug Founder Mollie Obileye said:
“Jitterbug was created with a clear mandate to make an alternative soft drink that is fun, functional and delish.
It’s a one of a kind Apple Cider Vinegar soft drink that is free of any sour notes and actually tastes delightful and refreshing. With no added sugar, sweeteners, nasties or E numbers, everyone can actually enjoy a life of better choices without missing out on palatability.
It is such an amazing feeling to know that in a matter of weeks Jitterbug will be available nationwide in the UK’s very best and biggest health food chain. This is a dream come true for us, as our vision has always been to make healthy food and drink options accessible and great tasting to all. We’re super excited to be shaking up the premium soft drinks category with Holland & Barrett and spreading the Jitterbug love.”
Jitterbug’s active ingredient is Apple Cider Vinegar, is clinically proven to support improved digestion, boost immunity and gut health, whilst encouraging clean living and weight-loss. It has a myriad of health benefits such as anti-diabetic effects and the lowering of cholesterol levels in the blood by inhibiting the oxidation of low density lipoproteins (Laranjinha et al 1994. Salbeetal 2009).
Jitterbug ACV drinks are available in three different offerings: Lemonade Swing, Orange Jive and Berry Hop. At only 39 calories per serving, each flavour is handcrafted in Devon using an array of British botanicals and fruit. Jitterbug Apple Cider Vinegar seltzers will be exclusively available at Holland & Barrett, RSP £2.29 in the UK and €2.69 in Ireland.