The INUR face mask works overnight so you can wake up refreshedFormulated in Korea by French skincare experts and nutritionists, INUR focuses on ‘after-hours’ skincare which works as you sleep

If you’re heading to Glastonbury,  a beach club in Mykonos, or just having a bit too much fun in the UK sun this summer, the INUR Renew Sleeping Mask works overnight to help you wake up with glowing gorgeous skin the next day – erasing all telltale signs of a good night out. No one will ever know if you’ve been enjoying yourself a little too much. This powerful overnight mask restores, revives, and refreshes skin and contains Aloe Vera, Matcha, Pre and Probiotics, and AHA to give a radiance-boosting and bouncy glow to the skin. 

INUR was founded by skincare expert and ex-CEO of premium French beauty brand BY TERRY,  Marion Assuied, and nutritionist Valérie Espinasse. “While the body rests, the skin’s cells renewals are boosted,” says Marion. “The highest number of cell divisions occurs between midnight and 1 am, while the lowest happens between 12 pm and 1 pm during the day. These are therefore the optimal conditions for the skin to absorb the most considerable amount of active ingredients during the night. By applying at night before you go to bed, the benefits are visibly improved, and the results are enhanced. You should use this product 1-2 times a week to ensure you wake up with nourished glowing skin and an illuminated complexion. In tests, 94% said their skin felt hydrated and nourished and 92% felt the skin looks smoother.”

INUR is a pioneer in the global wellness system for skincare and uses only natural and clean skin-nourishing ingredients, such as aloe vera, matcha (from Jeju Island – a UNESCO world heritage site to ensure the premium quality), and pre and probiotics, which are all rigorously tested and clinically proven to actively work with the skin’s own natural system. INUR is also the first beauty brand to launch a full holistic programme of nutrition, exercise, and lifestyle coaching.

INUR began after Marion started to practice yoga and meditation after experiencing a huge stress breakdown, and this was the catalyst for the INUR brand’s creation. “After years of bad sleep and a crazy lifestyle as a mother, a woman and CEO, I started to see a nutritionist to get more energy and serenity and balance in my life. I realised that I was spending hours on my body’s health and should start to work on the health of my skin in the same way. Skin is the largest organ of the body, and our face is the most exposed area. I decided to work closely with nutritionists to build an in and out program for my own skin health – and the concept of INUR was born.” 

Other products in the INUR range, designed to work day and night, include:

Purity Day and Night CleanserReveal a fresh and balanced complexion. This gentle cleanser removes impurities, pollutants, and make-up whilst also revitalising and hydrating the skin. It is formulated with activated Aloe Vera and Pre and Probiotics to make skin feel hydrated and refreshed and delivers a bright, glowy, and dewy finish. It removes impurities and balances the complexion. 86% found the application easy, with a non-sticky finish

Breathe Day CreamAchieve a healthy radiant glow all day This face cream not only hydrates and illuminates, but also works to protect and nourish the skin. With its instantly nourishing properties from two super ingredients, Matcha and Aloe Vera combined with Pre and Probiotics, this moisturiser makes skin feel replenished, softer, and more supple and delivers a plump and perfect glow that lasts a whole day. One application of Breathe Day Cream every morning will bring a 52% concentration blend of active ingredients. It is designed to hydrate and illuminate skin and protect the microbiome. 94% feel their skin more hydrated. 90% feel their skin plumped and healthier

Pause Night Shot. Tackle unwanted signs of aging for youthful skin. This rejuvenating night serum nourishes and revives skin for a youthful and radiant glow upon waking. The powerful shot combines the antioxidant properties of Matcha and natural Vitamin C to deliver a youthful and radiant appearance. The formula helps skin feel smoothed and firmed for a healthy look of vitality. Pause Night Shot is activated by a concentration of 30% of Matcha. Renew, illuminate, and rejuvenate tone, whilst reducing dullness and fine lines. 89% feel the skin looks rejuvenated. 89% feel the skin softer 

Realign Night Shot. Restore skin health overnight. This balancing night serum reinforces the skin’s barrier and gives a more even tone upon waking. Pre and Probiotics contribute to the skin’s balance and softness. The complexion will look unified and safe from blemishes, redness and irritation. One application of Realign Night Shot is activated by 30% of concentrated Pre and Probiotics. Works best for sensitive, oily, and blemish-prone skin. 96% feel the skin hydrated and more luminous. 94% feel the skin is healthy, with an improved texture

Replenish Night Shot. Quench thirsty skin overnight with this moisture-boosting night serum. This serum gives deep hydration and a plumper-looking skin upon waking thanks to its formula activated with two super ingredients that stimulate hydration: Aloe Vera and Hyaluronic Acid. In the morning, the skin will feel smoothed and soothed, and the complexion will look unified, glowy, and ready to start the day. One application of Replenish Night Shot is activated by 30% of concentrated Aloe Vera. Use for deep hydration, and to plump the complexion. Suitable for dry, sensitive, and blemish-prone skin. 87% feel their skin softer and fresher. + 108.3% increase in moisturising level 

All INUR products are formulated with 100% natural-origin super ingredients, in world-class laboratories and have 100% recyclable packaging. The range includes products for all skin types, even sensitive skin.

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