Continuing their mission to champion women in sport, Camden’s new Jack glass is part of a new partnership with Arsenal football player Beth Mead
London, September 2022: At Camden Town Brewery we love beer, but we also LOVE football. That’s why we’re launching a brand new Jack Glass dedicated to the Arsenal women’s team, with 20% of the sale price going to our friends at the Fawcett Society.
We know beer fans love nothing more than a fresh pint in our iconic Jack glass, so we have made this one extra special. Launched alongside the latest member of Team Camden (2022 Women’s Euros Golden Boot Winner, Beth Mead), we’ve created the exclusive pint glass to celebrate women in football and help raise funds for the Fawcett Society and their efforts towards gender equality.
Taking inspiration from the incredibly talented Arsenal women’s team, our seasonal illustrator, Martyna Makes, has created a limited-edition design that pays homage to our precious Gunners with a new glass that looks good enough to…drink?
A limited batch of just 2,000 glasses has been designed so you better sprint your way to the Camden Town Brewery webshop to get your hands on the new Jack. Available to purchase from Wednesday 28th September, the pint glasses will be available as single units or in our Camden Arsenal bundle including 12 fresh Arsenal Alu bottles of Hells and two glasses.
And our Jack glass isn’t the only shiny new addition around here. Our partnership with Beth is part of our continued support of women’s football, following the Lionesses’ win at the recent Euros. In honour of Beth and her incredible achievements, we launched Goalden Mead Wheat Ale, with all sales going to Mead’s chosen charity, Cancer Research UK. We can’t wait for our beer lovers to see our partnership with Beth come to life with the launch of the limited-edition Jack glass.
Holly Gibson, Head of Brand Activations & Experiences at Camden Town Brewery, said: “We are so excited to launch our new Arsenal Jack glass and shine a light on the Arsenal Women’s team along side our long-term Arsenal partnership. It has been fantastic to work on this launch with Beth, Martyna, and the Fawcett Society, bringing together strong females in their respective fields as we continue to grow Camden’s activity to support women’s football.”
Beth Mead, Golden Boot Winner, said: “The Camden Town Brewery team have been so supportive, particularly over the past few months, and I’m thrilled to be working with them on some of their upcoming activity. I’m a fan of the beer and having my own name on a can for Goalden Mead was pretty surreal for sure. It’s great to see Camden supporting women’s football and we’ve got a couple of exciting projects in store so be sure to stay tuned!”
Jemima Olchawski, CEO at Fawcett Society, said: “We’re really grateful to Camden Town Brewery for supporting Fawcett’s work to improve gender equality and our campaigning for women’s rights at work, at home, and in public life. Our vision is a society in which women and girls in all their diversity are equal and truly free to fulfill their potential creating a stronger, happier, better future for us all.”
The launch of the new Jack glass kicks off a new phase in our continued support of women in sport. In 2020, we created the first all-women’s football table, with consumers making donations to play a game, and for International Women’s Day in 2019, Camden created a bespoke football shirt for Camden FC. Proceeds from both activities were matched by the brand and went to charity the Fawcett Society to support their move towards gender equality across all industries.
And last weekend, to get the nation behind Arsenal, and the women’s game, we purchased hundreds of tickets to the North London Derby, giving them away to fans so they could attend the record-breaking game and fill our very own ‘Camden Corner’ at the Emirates.
The limited-edition Arsenal Women’s Jack glass will be available from the Camden Town Brewery web shop from 28th September for £8 each and £40 for 2 glasses and 12 Arsenal Alu bottles of Hells.