G’Vine gin, the premium French gin made with grapes, has announced Fred Sirieix as their first-ever UK ambassador.
The UK’s favourite Frenchman will star in an advertising campaign where he returns to his home region of southwest France to indulge in the home comforts that first ignited his passion for food and drink. While catching up with his friend and creator of G’Vine, Jean-Sébastien Robicquet, Fred falls in love with the history, taste, and ethos of this unique French gin made with grapes.
The partnership forms part of the more expansive ‘Gin Your Way’ UK marketing campaign launching in October to inspire consumers to explore new ways to enjoy gin. Fred will use his expertise to create inspiring drinking experiences with G’Vine complemented by a series of ‘Gin Your Way’ consumer events in December.
“I am very proud to be the first ambassador for G’Vine, an exceptional French gin, and I look forward to it being welcomed into homes here in the UK as I have been. We also share the same roots from the inspiring southwest region of France,” says Sirieix. “G’Vine is different from traditional gins because it is made with grapes not grain and this makes it very smooth, also like me. G’Vine is me in a bottle!”
G’Vine was created by oenologist, founder, president, and master distiller of Maison Villevert, Jean-Sébastien Robicquet, and became the third leading premium gin in the world just ten years after launching in 2006 (source: IWSR). G’Vine has also received 43 international awards since its creation including 12 gold and double gold medals. The use of grapes has secured its position a trailblazer in the premium gin boom in the 21st century.
Robicquet said: “Fred embodies G’Vine perfectly as a symbol of French charm and elegance. His passion, knowledge, and proven expertise make him extremely relevant when talking about wine, spirits, and gastronomy. Fred has that French flair and je ne sais quoi that fits the DNA and raison d’être of G’Vine. Furthermore our friendship and shared origin in France make him a natural addition to the Maison Villevert family.”
The outstanding qualities of this gin come from using grapes and vine flowers in its creation, which is unique for a gin. The grapes lend round, smooth attributes, while the vine flowers are delicate and fresh, and a bouquet of botanicals complements their flavours. This all makes for a superbly fresh, floral, and elegant gin.
G’Vine is offered at 40% ABV and priced at £35 per 70cl bottle, available online at Drink Supermarket and The Bottle Club and distributed in the UK by Paragon Brands.
The award-winning French gin has already launched in more than 60 countries including the UK, Spain, Italy, Germany, Greece, and Portugal as well as the USA, China, Japan, and Australia selling over 500 0000 units per year.
