Vapoura, the brand-new premium English rum brand, proudly presents the launch of its Gold expression with a FREE exclusive event at Frameless, London. Taking place on Thursday 21st September from 7 pm, the event will showcase the union of two innovative British brands through liquid and art.


Founded on elevating the traditional house party experience, the HAUS of Vapoura is the brand’s creative event collection, invented to explore Vapoura’s brand story and vision. Guests will be welcomed with bespoke cocktails and led through Frameless’ various rooms – which even have their own bar – to relax and revel in dedicated lounge spaces throughout the night.


  • Room One – Showcasing the artwork of celebrated UK-based artist Victoria Topping which will be further brought to life with a live soundtrack by Spanish DJ and Producer Calabasa.
  • Room Two – A surround animation of Vapoura’s bespoke print with a sprinkling of HAUS’ will be available for guests to marvel at and capture their own memories with friends
  • Room Three – A walk-through journey will project Vapoura’s brand and liquid story onto 20-foot-tall transparent canvases. Be among the first to taste Vapoura’s groundbreaking Gold expression alongside the recently launched Spiced expression. As you sip, Master Distiller John Walters will dive deep into the alchemy and intricacies of Vapoura’s production process.
  • Room Four – Opening at 8 pm, this room will tell a curated rum story – the Vapoura way. Three 6-minute showings will be interspersed with a live melodic soundtrack from London-based DJ Asch Pintura, closing with a 90-minute DJ set from one of the most respected artists in the Afro and tribal house scene, headline artist Pippi Ciez, who will mesmerise the audience with 8K visuals of his recent African tours.


Championing boldness in innovation and alchemy, Vapoura offers discerning drinkers a unique experience that speaks to both expressions in this one-of-a-kind collaboration. Igniting senses with taste, colour, landscape of animation, elements of theatre, music and design are exported to celebrate the curation of Vapoura’s astounding blends. The result is an immersive journey that maximises the building blocks of sensory delight beyond the bottle.


Vapoura’s launch of its gold expression rum will be hosted at the Frameless exhibition, 6, Marble Arch Place, London W1H 7AP on Thursday 21st September from 7 pm. The event is FREE for consumers, bookings can be made HERE.


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