Champagne Laurent-Perrier’s new personalised Cuvée Rosé

Laurent-Perrier has partnered exclusively with a leading department store, Selfridges, to launch a customisation service in-store and online

July 2022: This summer season, Champagne Laurent-Perrier has unveiled the Maison’s first personalised tin for the iconic Cuvée Rosé bottle. Available exclusively in partnership with Selfridges, the new personalised tin will be on sale, in-store and online for celebratory occasions and premium gifting from 6th June. 

As a family-owned champagne house that is dedicated to sustainability, the new tin is adorned with stunning butterflies paying homage to the importance of these creatures as pollinators in the vineyard. A welcome tipple for any occasion, Laurent-Perrier’s bespoke service ensures that each gift is a distinctively unique offering with a thoughtful and delicious serving from the inside, and out.

Oozing with finesse, freshness, and elegance, the noteworthy style of Laurent-Perrier’s Cuvée Rosé has become the benchmark of the rosé category, offering 100% Pinot Noir blended from the best crus of the Montagne de Reims and the House’s own vineyards. On the nose, expect refined berry fruit notes of raspberries, redcurrants, strawberries, and black cherries, whilst on the palate, slightly more structured with red berry fruit flavours to add depth and complexity. Light and graceful, Laurent-Perrier’s Cuvée Rosé can be enjoyed as an apéritif or paired effortlessly with light meats including chicken, salmon, and prawns for hosting a luxurious and memorable summer BBQ or picnic.

Laurent-Perrier’s limited edition Cuveìe Roseì Butterfly Tin comes emblazoned with a message of your choice, of up to 25 characters, and is available from November in Selfridges for £79.99 (75cl). Personalisation is available in-store and online. 

For every Personalised Butterfly Tin purchased, £1 will be donated directly to the Plantlife organisation, focusing on a lasting positive change for wildflowers, plants, and fungi.

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